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NEWS Improving and Protecting the Health, Well-Being
and Self-Reliance of All Montanans.

March 08, 2013
Contact:  Jon Ebelt, Public Information Officer, DPHHS, (406) 444-0936
              Chuck Council, Communications Specialist, DPHHS, (406) 444-4391

reACT Against Corporate Tobacco and the American Cancer Society team up for the Celebration on the Hill

On Monday, March 11th, reACT, Montana’s youth-led tobacco prevention program against corporate tobacco, will host over 150 youth and adult volunteers at the state capitol for the 2013 Celebration on the Hill.

reACT and the American Cancer Society will train these volunteers on tobacco prevention, before volunteers meet with their local legislators to educate them about tobacco use in Montana.

“The use of tobacco products by youth in Montana is a problem we need to take very seriously,” said Richard H. Opper, Director of the Montana Department of Public Health and Human Services. “reACT serves to educate both teens and adults on the consequences of both smoking, and the use of alternative tobacco products.”

Legislator education will focus on non-cigarette tobacco products, such as smokeless tobacco, cigars, and e-cigarettes. While 16% of Montana teens smoke, more than 1 out of every 4 Montana teens (27%) is a current tobacco user. Of these tobacco users, almost half (44%) are using two or more tobacco products.

Use of more than one tobacco product by a tobacco user may create greater nicotine dependency, making it harder for these users to quit successfully.

Alternative tobacco products, such as cigarillos and chew, have been made more appealing to youth with candy flavoring, low prices, and aggressive marketing in stores.

reACT and the Montana Tobacco Quit Line will also host educational display tables in the Capitol Rotunda, along with registration for a number of adult activities.

Displays in the rotunda will be open to the public from 8 a.m. to 3 p.m.
Page last updated: 02/05/2013